Shri Krsna Urja Group has always been a value-driven organization. These values continue to guide our businesses' growth and operations.

The five essential values that guide the way we conduct business are:
Integrity

We will conduct ourselves in a fair, honest, transparent, and ethical manner; everything we do must stand up to public examination.

Responsibility

We shall incorporate environmental and social values into our operations to ensure that what comes from the people is returned to the people many times over.

Excellence

We shall be passionate about meeting the highest quality standards while consistently encouraging meritocracy.

Pioneering

We will be bold and nimble, facing difficulties with courage and developing creative solutions based on deep customer insight.

Unity

We will invest in our employees and partners, promote continual learning, and foster caring and collaborative relationships based on mutual respect and trust.

For Our Customers

Product and services

1. We are committed to providing high-quality products and services that meet all relevant standards.
2. Our products and services must conform with all applicable laws, including product packaging, labelling, and after-sales service requirements.
3. We will market our products and services on their own merits rather than making unfair or misleading claims about our competitors' products and services.

Trade regulations and sanctions

1. In the course of our operations, we will follow all applicable trade controls and restrictions.

Fair competition

1. We support the creation and functioning of competitive open markets, as well as trade and investment liberalisation in each area in which we operate.
2. We will not engage in any anti-competitive behaviour, such as abuse of market dominance, collusion, cartel participation, or inappropriate information exchange with competitors.
3. We only acquire competitive information in the normal course of business and obtain it from legally permissible sources and methods.

Customer Relations

1. Our interactions with our consumers will be professional, fair, and honest.
2. We respect our customers' right to privacy with regard to their personal information. We will protect our clients' personal data in compliance with applicable laws.